Social Businesses, Community Merchants
The broad acceptance of consumer technologies requires a foundation of intuitiveness. For example, if your computer’s mouse buttons sat under … Continue reading
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Put Crisis Planning Into Social Media Policy
Crises tests the integrity of a company’s communication plan. When mistakes seize consumer attention, outcries flood social media channels. External … Continue reading
Social Media Support With a Smile
Consumers praise and promote brands they believe in. They also complain, condemn and criticize as soon as a transaction turns … Continue reading
Millennial Market Coming of Age
Back off Baby Boomers, move over Generation X – clear the aisles for Generation Y, also known as the Millennials. … Continue reading
Study Says a Bad Experience Often Reaches 156,000 People
Before the mounting use of social media, marketing managers warned: if customers have a good experience they’ll tell one person; … Continue reading
What I Do
As a social media strategy and technology consultant, I help businesses grow by showing their leadership how to appropriately leverage … Continue reading
Can Social Media Spread Democracy?
Social media is changing the way we learn about our world. The Internet-based communication networks are promoting freedom of speech. … Continue reading
Qatar’s expat experience
The daylight is blinding and the moist air somewhat suffocating. Frequent 110-degree Fahrenheit temperatures clash with heavy humidity. Hot, sandy … Continue reading
Qatari merchant explains life before the oil
Mohammad Saleh Nishwar, 79, has sold merchandise at Souq Waqif in Doha, Qatar, for more than 60 years. His family-owned … Continue reading
Military-First Web Publishing
Department of Defense officials are consistently undecided about embracing the latest Web technology. Proponents mention its strengths in supporting public … Continue reading
Dustin Senger 