Like classrooms, online communities can be structured to make thinking conscious, deliberate, clear and focused on needed outcomes. However, to get there, virtual communities require intentional dialogue leadership. For that, communications specialists must study the ways to organize and arrange interaction patterns, so they may outline a productive structuring of their time and energy. While participatory media is sought out to modestly inform audiences, it must not be confused with broadcast media—it’s social. In the attached report, I explain important online behaviors for school public relations, those that help enable community thinking. Continue reading
Category Archives: Social Media
Why The World Needs Nimble Thinkers
During an open house event March 3, I listened to stories offered by graduates of the Critical and Creative Thinking program at University of Massachusetts Boston. Their stories revealed several common themes among the program’s alumni.
While virtually seated in Boston from Colorado Springs, via an online Google+ Hangout, I heard the first graduate explain how the curriculum had caused some restlessness. She started reopening texts, revisiting ideas. Her thinking had evolved. Her view of the world had changed.
After completing the program, “I figured out just how much I had learned,” she said. Continue reading
How Might Stories Scaffold Creative Learning?
My fingers frequently flirt with keyboards, oftentimes making a move, sometimes when they shouldn’t. It’s that digital hush, again: “Facebook isn’t for essays or politics.”
Where ought I write to understand? Describing her writing process, Flannery O’Connor said, “I write because I don’t know what I think until I read what I say.”
As a graduate student in critical and creative thinking, I’m fascinated by literacy as mastering process, not content. Knowledge isn’t a commodity. It’s an exploration.
It’s about people using tools—it’s sociotechnical. Continue reading
Collaborative Media: What’s Wrong With Social Media, How We Might Fix It?
Through innovation, creative people attempt to solve unmet consumer needs. Design thinking is the process of reviewing user experiences with products and services, uncovering implicit gaps causing frustration, and then pointing toward new approaches (Kaufman & Sternberg, 2010, pp. 161-162). In reviewing trends in emerging media, I applied the seven steps in creative problem solving: assess a situation, explore a vision, formulate challenges, explore ideas, formulate solutions, explore acceptance and formulate a plan (Puccio, Mance, & Murdock, 2010, p. 71). Social media’s history and evolution covers a relatively brief period in human existence, but it’s a couple of decades that witnessed massive developments in consumer technologies. It’s time for innovators to reflect on how it might better serve society.
Every day, we create 2.5 quintillion bytes of data. Ninety percent of the world’s data was created within the last couple of years (2013). In the year 2000, we stored roughly 800,000 petabytes, or 0.8 zettabytes (Zikopoulos, Eaton, Deroos, Deutsch, & Lapis, 2011, p. 5). Researchers expect our storage to reach 35 zettabytes by 2020. Simple morning routines are filling storage devices in tons of ways. Data is created when you turn off your smartphone’s alarm, enter an expressway toll road, buy a cup of coffee and access a secure building. Much of the produced information is rarely analyzed, if at all. Continue reading
What’s wrong with social media, and how might we fix it? Continue reading
Voltaire: To Online Dialogue Leaders
Online communities lacking leadership often get trapped within the realms of talking nice or tough. Debate is healthy, as it creates a container for reflective and generative dialogue. But within all conversational settings, dialogue leaders must ensure harmony, protecting a culture of inquiry and a commitment to emergence and creativity. They synchronize the actions people take during a conversation. Movers initiate ideas and transition conversations, while opposers challenge their direction – both act as advocates. To inspire, followers complete ideas and support the conversation, as bystanders provide perspective. Leaders keep everyone transitioning through the fields of conversation, ensuring debate leads to breakthroughs not breakdowns. What might Voltaire, an 18th century writer and philosopher, a fighter of free thinking and human dignity, an influencer of the French and American revolutions, offer today’s online dialogue leaders? Continue reading
Preying on Big Data
The falcon soars to a pitch high above a plain, surveying for an attractive piece of data. Another 2.5 quintillion bytes is filling the landscape today, stuffing social media posts, digital pictures and videos, purchase transaction records, cell phone GPS signals and other information systems.
He anticipates the flow of information, staying a step ahead of reactions, considering all environmental conditions. Circling the surroundings, he isn’t expecting the feel of familiarity, but thinking instinctively – nothing is unfamiliar. The characteristics of untrustworthy, unreliable data are consistent across state borders. Continue reading
Voltaire: To Digital Citizen
Ferney, February 20, 1759
Once again, sir, this orange has been squeezed, and now we must save the peel. Perhaps, my peculiar birth was hundreds of years premature. Did I materialize too early, or just in time? For I’ve survived a generation, weak in the body, strong in the mind, paving your rue for truth. Nearly 300 years later, I trust you’re reasoning in novel ways, exposing and uprooting tyrants, sowing innovative utopias, benefitting from a sweeping brilliance.
Monsieur, do you demand skepticism of truth and reasoning? Do you cherish an inalienable right to make use of your pen as of your tongue?
“Respect my master’s absurdities!” says tradition’s slave. “Nay,” yells the enlightened. “Shut your mouth. For your master’s lies shouldn’t earn five minutes from a shelled mollusk.” Continue reading
Social Businesses, Community Merchants
The broad acceptance of consumer technologies requires a foundation of intuitiveness. For example, if your computer’s mouse buttons sat under the palm of your hand, you’d most likely rely on your keyboard. Social media is a new tool that’s boosting our productivity by fulfilling innate needs. The technology is re-establishing the natural ebb and flow of human communications in commercial activities. Professional success is no longer sustainable by relying on quick transactions and short-term results. Backhanded tactics to close one sale can chop off countless of others. Instead, marketing specialists are mastering online platforms that build and sustain more intimate, long-term relationships. Big businesses are scaling back aggressive sales strategies and promoting hometown-like relations in virtual venues. Continue reading
Put Crisis Planning Into Social Media Policy
Crises tests the integrity of a company’s communication plan. When mistakes seize consumer attention, outcries flood social media channels. External communications on Facebook, Twitter, YouTube and other social platforms instantly transition from routine marketing activities to a significant public relations showdown. A company’s ability to remain proactive and reactive is shoved into a fast-paced, spin cycle. Disappointed communities will wash the brand in emotionally-charged remarks. The reputation that’s left in the aftermath, as comments settle and the brand dries in a breeze of fresh air, is formed by updated perceptions of the organization’s culture. Consumers will continue to recall how the company responded while it soaked in adversity. Continue reading